The guidelines for search engine optimization (SEO) continue to evolve and practices change over time. However, one of the most consistent SEO practices is the use of keywords and Meta tags in your content. Before we delve deeper, let’s take a quick look at the basics:

What is SEO?

What is SEO? SEO is a popular digital marketing technique that consists of practices aimed at improving a website’s online position. Keyword optimization and backlink building tactics are part of SEO. These tactics offer several advantages, including:

• Better views
• Increased range
• Better ranking on search engines like Google

Why is SEO important for small businesses?

SEO plays an important role in putting your small business on the map. Through the strategic use of keywords, backlinks, website optimization, and mobile optimization, SEO creates effective brand awareness.

What does it do for your website?

SEO increases the online ranking of your website so that it appears in the top search results on the search engines. No one has time to open the second or third page of a search engine, and users are more likely to trust websites that appear on the first page. As a small business, this is very useful as it helps you build customer loyalty.

Tracking SEO can benefit small businesses in a number of ways, including:

• SEO techniques make your website more user-friendly
• Attract more audience
• Improved conversion rate
• Easy tracking
• Brand awareness

Several SEO practices involve improving your website and it’s SEO. However, one of the most important parts is the use of keywords and Meta tags in your content. Many marketers follow many SEO strategies and tactics while ignoring the importance of Meta tags and keywords.

Let’s see why Meta Tags and Keywords are essential for your website ranking.

Keywords to describe your business

The keywords used in your business description should be clear and concise so that people can immediately get a feel for what your business is offering. An accurate description not only helps people identify your business, but also helps search engines recognize and index your pages. For example, if your business is about coaxial cables, you should use the keyword “commercial coaxial cables” in your description to rank in the search results for coaxial cables.

Here are some keyword best practices:

• Narrow your search down to relevant keywords and those that are easy to rank for, as generic keywords are difficult to rank for. For example, add your location by adding “Best Coaxial Cables in California”.
• Ranking words that are irrelevant will be of no value to your business. For example, if you sell clothes, but use fashion as a keyword, you won’t profit too much! Be as specific as possible to receive more traffic.

As a small business manager, it is sometimes difficult to understand why your closest competitor ranks higher than you on Google. You know that you are selling higher quality products (or services) for a better price, but every time you search, you see more that go beyond your website.

And that’s frustrating for one simple reason: it means that they generate some activity that you could recover.