SMA Brothers


Small business owners need an advantage.

How to rocket
your way to the top of Google!


Run an SEO audit of your site.

An SEO audit closely examines your overall site performance, creates goals based on what you find, and implements tactics to reach those goals. This process helps increase profits by making the best use of the content you already have and fixing any SEO issues.

This may not sound like an advanced SEO strategy, but you’d be surprised how many websites are missing basic on-page SEO like page titles or descriptions. It’s easy to overlook when creating your website, but easy to fix with an audit.

Use Long-Tail Keywords
Find a long-tail keyword and use it throughout your landing page. For example, Copy Blogger targets the keyword “SEO Copywriting” on one of their landing pages.

Learn what your users want.

Think of yourself as a big data company.
You need to focus on what your target customers want. When you understand what they want, you can develop content that draws them in.
When you listen to feedback from your target customer, it guides the content you create to attract more of them.
The opinions of your users count. The public determines whose idea, article, product, or concept gets shared or funded.
Think about Kick-starter. Most campaigns languish unnoticed for days until a few people donate some money. Then, other people follow.

Advanced Tip
Use keywords naturally throughout your content to avoid getting penalized for keyword stuffing. Include your long-tail keyword in the headline, at least one sub-heading on the page, and a few times in your body content.

SMA BROTHERS TIP: User Behaviour

SMA BROTHERS TIP: Review Your Own Website

Make sure your site is mobile friendly.

Did you know most internet browsing is now done on a smartphone? All our websites are responsive. So whether your prospects are browsing your site on a desktop, tablet, or phone, your website will consistently look and feel modern. Being optimized for mobile devices is a must in 2021. Research shows that 62% of businesses that designed a website specifically for mobile devices experienced a boost in sales. Get a mobile-optimized website that will bring more customers to your business. All website packages designed by SMA Brothers are always mobile-friendly.

Don't forget to check the mobile version of your website.

How does your website look on a mobile device? If your business has a poorly designed website on mobile you are in trouble. Over 70% of people today are buying from their phones. Your website should be a reflection of your business, and if it doesn’t look good on mobile, you risk putting off potential customers. 85% of people think that a mobile site should be as good or better than its desktop version. With more and more people using mobile devices to browse the internet, many website development projects have taken a “mobile-first” approach. Over 50% of mobile website visits are abandoned if a mobile site takes longer than three seconds to load – for every one-second delay, conversions fall by 12%.

SMA BROTHERS TIP: mobile business

SMA BROTHERS TIP: Business Changes in 2022

Why is digital marketing necessary for small businesses?

THE ANSWER IS SIMPLE – TO INCREASE REVENUE A successful digital marketing strategy results in higher conversions which translates into higher revenues. Using content marketing in combination with other digital marketing strategies will bring about higher responses and conversions. This will allow you to reach your goals and increase your profits.

Attention small businesses:

Generation Z are now your customers. If you do the research, Gen Z is the most Internet-dependent generation in history. The physical and digital worlds have begun to blend in a way no generation before them has ever envisioned. This presents opportunities and challenges for today’s brands—but to reach Gen Z, you must first understand not only how they view the digital world, but the world in general. Living online, Gen Z is indivisibly tied to digital, blending the physical and digital worlds as never before.

SMA BROTHERS TIP: User Shopping Habits

SMA BROTHERS TIP: keeping cutomers

What can you do to keep today's customers?

Stop chasing new business only and focus on existing customers. Think about offering a discount to all existing customers. Try spreading heavy costs over a longer period. Keep the lines of communication open with your customers via email campaigns and social media.

Get more traffic to your website.

Use power words in headlines to Boost CTR (click-through rate). If you’re ranking in the top 10 results on search engines but aren’t getting traffic, that’s because users aren’t clicking on your link. Using the Monster Insights Search Console report, you can see the CTR for different search terms. If any keyword is on the top 10 and has a low CTR, then try changing the headlines. You can add power words to make your titles more attractive and trigger an emotional response. For example, choose a headline that uses power words and numbers to entice the visitor to click on the link.

SMA BROTHERS TIP: web traffic