WAYS YOUR BUSINESS GETS AFFECTED IF YOU DON’T HAVE A SOLID WEBSITE DESIGN
If you have a website that represents your products or services that you are selling, is well ranked, and optimized to meet the current standards of search engines then good for you. You are most likely bringing in new customers each and every day, earning some solid income while progressing towards the achievement of your goals. But if this is not happening for you then something somewhere is extremely wrong and that something might be your website design. Most of the small businesses out there do the courtesy of having themselves a website but not investing anything into improving its design or UX (user experience) that it has to offer the consequences can be verily brutal.
WEBSITE DESIGN IS YOUR TRUEST MOST FACTUAL BUSINESS ASSET
In today's world, your website is going to bring in more sales than your physical business, why? Because it has a more vivid outreach and is likely seen by thousands of prospective buyers every day, that’s why. But if the design of your website is lacking, not up-to-date, or aesthetic in any way then your website is going to do you more harm than good. First of all your reputation as a business or brand is going to suffer extreme and this is what brings on a frenzy of other bad consequences hurling your way. To have an idea take a look at the ways a bad website design can make your business suffer.
1. TURNING AWAY PROSPECTS
Most of the online buyers start their journey of buying things looking for them through a search engine and about 80% will land on your website through the virtue of an online search. So, if the overall aesthetics and functionality of your site are in the ruins then you are going to get disqualified real soon. Chances are that these prospects won't even bother going through your merchandise if their stay is not comfortable or inspiring in the first place.
2. NON-PRODUCTIVE SALES AND MARKETING EFFORTS
If your website is properly managed, has immersive content in the form of blogs, webinars, and such then it provides your sales team with some content to build a marketing exercise by. On the other hand, if your website is not properly optimized or lacks the initiative of serving the buyers then no marketing strategy or exercise is going to help you drive sales.
3. REDUCES SEARCH ENGINE RANKINGS
Websites are ranked according to their UI (user interface) or UX (user experience), the type of content these have, responsiveness, and how well these are optimized using the best and most recent SEO practices. Search engines continue to roll out various new updates and scenarios that websites have to qualify for and not complying with these standards is going to drive the ranking of your website way down. If customers can't find your website on the first pages or listings then it means the traffic on your site is hurting which automatically means low sales and evidently losing of business to the competition.
That is why you need to recalculate your priorities around your online presence and how you want to steer this ship because the ultimate purpose of any website or business out there is to make more sales and earn money. You need to be assertive of the problems and willing to bring in the change that is going to help your business move forward.